Why this, why now...why vīdl?

Why this, why now...why vīdl?

Simply put“Be the change you wish to see in the world” ~ Mahatma Gandhi 

In a world where we simply JUDGE, DISMISS, and MOVE-ON without any real CONSIDERATION or CONVERSATION, we at vīdl strive for more.  We believe we're better than this.  

I, for one, want a better world for my daughters.  A world where we ASK respectfully curious questions of one another.  A world where we welcome our differences and DISCOVER our commonalities.  A world where we better RELATE so we look for ways to lift each other up instead of tear each other down.

So, we have designed a bottle to start new and interesting conversations based on the things we have in common - the people we love, the things that bring us joy, the memories we cherish.

We at vīdl strive for a world that celebrates the power of human connection.  We know this doesn’t happen overnight. It’s a journey. One taken by those who want positive change in the world around us.  

  • It’s a journey of GRATITUDE - recognizing the value in your own life as well as others’ and focusing on the people that bring you true joy. 
  • It’s a journey of OPENNESS - open to learning something new, without the expectation of change or the fear of compromising one’s own beliefs.  
  • It’s a journey of KINDNESS - knowing that the smallest act of kindness has a ripple effect that knows no bounds.    

We call this living a vīdl life - a life of gratitude, openness, and kindness.   

By living a vīdl life we hope to inspire people to recognize the innate value in others and show it through encouraging words and generous actions. 

We believe, together we can create the positive change we wish to see. 

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.