Meet people where they are on their life journey and remind them they're vital - absolutely important, essential and treasured - and challenge them to be vital to others.


Remind people they are vital and encourage acts of kindness through a meaningful gift-giving experience.


A world where individuals recognize the innate value within themselves and seek to lift others up for a better tomorrow.

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A pastor, a business owner, and an inventor walk into a restaurant… it sounds like the start of a horrible “dad joke,” huh? Perhaps, but it was also the start of a really cool adventure.

Once upon a time, there were three middle-aged men, each on his own winding journey through life, who, through a series of interesting connections, found themselves around the dinner table with a shared vision - a vision to leave this world a better place for their children, and a mission to model gratitude, openness, kindness in their own lives.

The year was 2019, and what began as a great idea for an everyday consumer product evolved into a movement to celebrate the power of human connection.

And so, vīdl was born… to three dads who had the courage to dream an outrageous dream…

... that a water bottle could change the world.

Co-Founders from left to right: Jae Chung, Rick Fessler, Tim Bausch