Join our mission to remind one million people that they're vital.

A social mission built around an everyday product.

We all need to be reminded from time to time that we are...

absolutely important, essential, and treasured.

We are all born with an innate value.  However, our life experiences can sometimes lead us to forget or doubt that.  Our mission is to remind one million people by the end of 2025 that despite your situation or circumstance, despite the season of life you may find yourself in, you are still vital…and no one can take that away from you.     

Think of the everlasting effect we would have on the world if each of us reminded one person a day that they're vital.

How quickly can we get to a million...and beyond? 

The vīdl vision: A world that celebrates the power of human connection. A world where…

We welcome our differences and discover our commonalities.

We look for ways to lift each other up, instead tear each other down.

It’s so much more than a water bottle.
It’s movement about living a vīdl life - a life of moments, conversation, and impact.

Moments

Recognizing the value of life we've been gifted, we try to not look past the people and the things that are already in our lives. We strive to pause from time to time to reflect on the people who bring us joy and show appreciation for them whenever possible.

Conversations

We are open to learning something new without the expectation to change who we are or the fear of compromising our own beliefs. We strive to reach beyond our comfort zone and start meaningful conversations with respectful curiosity. We can't all see things the same way, but we don't have to choose to hate when we disagree.

Impact

We believe that humans are at their best when they are mindful of others and that the solution to humanity’s greatest problems are found in kindness. We believes that even the smallest act of kindess could have a ripple affect that knows no bounds.

How it all began

A pastor, a business owner, and an inventor walk into a restaurant… it sounds like the start of a horrible “dad joke,” huh? Perhaps, but it was also the start of a really cool adventure.

Once upon a time, there were three middle-aged men, each on his own winding journey through life, who, through a series of interesting connections, found themselves around the dinner table with a shared vision - a vision to leave this world a better place for their children, and a mission to model gratitude, openness, kindness in their own lives.

The year was 2019, and what began as a great idea for an everyday consumer product evolved into a movement to celebrate the power of human connection.

And so, vīdl was born… to three dads who had the courage to dream an outrageous dream…

... that a water bottle could change the world.

Rick Fessler

Chief Executive Officer

Jae Chung

Chief Marketing Officer

Tim Bausch

Chief Innovation Officer

Our partners

Every story is made up of a million seemingly random moments of connection, and vīdl’s story is no exception. Throughout our journey, we’ve partnered with some amazing people and organizations to bring vīdl to life.