Our Why

Our Vision:

To create a community around our bottles that looks to lift each other up in times of need and to be a reminder to ourselves and others just how vital we all are to life.

 

Our Mission:

To meet people where they are on their life journey and remind them, they’re vital.  We want to inspire people to recognize the innate value in themselves, and others by reminding people all over the world that they’re absolutely important, essential, and treasured.

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We are so much more than a water bottle.
We are about living a vīdl life - a life focused on moments, conversation, and impact.

MOMENTS

These are the moments in life that you will some day wish you had back.

CONVERSATIONS

We strive to reach beyond our comfort zone and start meaningful conversations with respectful curiosity.

IMPACT

We believe that even the smallest act of kindess could have a ripple affect that knows no bounds.

HOW IT ALL BEGAN

A pastor, a business owner, and an inventor walk into a restaurant… it sounds like the start of a horrible “dad joke,” huh? Perhaps, but it was also the start of a really cool adventure.

Once upon a time, there were three middle-aged men, each on his own winding journey through life, who, through a series of interesting connections, found themselves around the dinner table with a shared vision - a vision to leave this world a better place for their children, and a mission to model gratitude, openness, kindness in their own lives.

The year was 2019, and what began as a great idea for an everyday consumer product evolved into a movement to celebrate the power of human connection.

And so, vīdl was born… to three dads who had the courage to dream an outrageous dream…

... that a water bottle could change the world.

Co-Founders from left to right: Jae Chung, Rick Fessler, Tim Bausch

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